The Bizz Plan: Benoni Means Business
Benoni Tagoe is in business to help others succeed
From managing a huge pop boy band to working as a content creator for digital Hollywood's "awkward Black girl," Benoni Tagoe is in business to help other people succeed. But this digital strategist has stepped into the lead role with his new project The Bizz Plan, a developing web series focused on encouraging and educating young urban millennials in business concepts. Even though he’s made a name for himself in the digital space, there’s more to this media producer than video production and social media. We caught up with Benoni to find out how he got into financial literacy and what his Bizz Plan is all about.
1. How did The Bizz Plan get started?
BT: After working as a content creator for a popular web series, I started to gain a reputation for being a really strong businessperson in the digital space, especially as it pertained to the Black digital space. So I had this idea for a business series that I wanted to do based off of people that I know who have a lot of interesting thought processes and feelings and I created The Bizz Plan, which basically showcases entrepreneurs and gives them a light that they may not be getting right now because they’re not the CEO of a Fortune 500 company.
2. What have you found is the level of interest amongst millennials for financial advice and insight?
BT: There is an extreme demand for this type of content. Online, most of the things that get shared or talked about are things that are really polarizing and jarring, but there isn’t a lot of education being taught. So, what I found is that it’s a niche audience – but this niche audience is one that’s really engaged and really wants this type of educational content.
3. What personal hardships have you faced as a media entrepreneur?
BT: There have been times where I literally had no money. There have been times that I’ve done interviews like this and it’s a mind trip because I have no money in my pocket, and yet people are interested in hearing what I have to say. As an entrepreneur, that’s something that’s really difficult to go through. I’ve run the gamut of financial woes, but the one thing that has kept me going was, if I kept waking up everyday, I still had a chance to succeed.
4. Why did you decide to focus your series on financial literacy?
BT: Most of the stuff I know about finance and stuff like that is self-taught, but because of the business and finance experience I have, I’ve realized that throughout my life, people have come to me and been like, “How do I get this credit card?” or “What’s the best way to raise my credit score?” So, with The Bizz Plan, I just based that off of those conversations that I had on a regular basis and created it in a way that was entertaining. The reason why a lot of people suffer is because they don’t understand taxes and finances. They know where to go to buy the new shoes or which rap song is the best, but they don’t know about the other side of life, which is making sure you’re taken care of outside of that.
5. What do you think is the next big disruptive technology for media and entertainment?
BT: For me, the one thing that I’m really, really excited about is podcasting. I’m currently in the process of building out a podcast network where I’ll be producing and working with a bunch of different people with podcasts that range over a variety of different topics. I really look at podcasting as the next disruptive force in media.
6. What type of feedback did you hear when you were first starting out, and how did you adjust?
BT: Throughout my life I’ve been told that I’m too nice and that I’ll never succeed in business because I’m not a bulldog. I’ve learned to channel that and changed my thought process to say, “it’s okay to be nice and it’s okay to be friendly, but there is a time to be aggressive and a time to stand up for yourself and claim what’s yours.” I’ve learned how to be very effective at it.
7. What’s your suggestion for taking and implementing feedback?
BT: All feedback should be taken with a grain of salt because at the end of the day, you have to look at yourself in the mirror and you have to go to sleep with your thoughts at night and there’s no one else that’s there with you when its just you and your thoughts. So all feedback needs to be taken with a grain of salt because you know what you’re capable of and you know what your vision is and no one else can feel those emotions the way you can.
8. What would you say is the ultimate goal of your career?
BT: My end goal is to continue to educate, specifically people of color, because when I watch business shows on cable networks, I rarely see people of color. I want to continue to create a platform for urban millennials that showcases business concepts, that educates them and helps them grow their business or start their business or spark an idea to create a business.
9. Where do you want to take The Bizz Plan next?
BT: My goal is to make The Bizz Plan a brick and mortar charter school that is across the nation and focuses on entrepreneurship. So, it will be for high school students who are interested in entrepreneurship and business. And when it’s all said and done, if you guys recognize me as Benoni the creator of The Bizz Plan charter school, I can live with that. I’ll be happy with that.
10. When can we expect new episodes of The Bizz Plan?
BT: Season 3 of The Bizz Plan will be coming out late August, early September. Right now, there are about nine episodes of The Bizz Plan out. I have a series that I’m rolling out on my Instagram, which is called Bizz Toons, and it’s an animated comic strip that educates people on different business scenarios in a fun and exciting way. So I’m really excited for the overall Bizz Plan brand. I have more series to come that will be rolling out over the next couple of months and I’m really excited for everyone to see it.
Want to hear more from Mr. Bizz Plan himself? You can follow him on social media at @NoniBizzz.