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How to Keep Your Feeds Fresh

Streamline your social marketing with these apps

It’s easy to have a love/hate relationship with social media—particular as an entrepreneur. You know you need it to market and grow your business, but without planning and support, maintaining an engaging presence on social can be a time suck and cost prohibitive.

If bringing on paid staff is not an option just yet, keep it scrappy. Try some of the apps below as a creative and cost-efficient alternative.


Word Swag App Word Swag bills itself as “a graphic designer in your pocket.” Well, no disrespect to the craft and eye of graphic designers, but it does do the trick in pinch. Use it to create shareable visuals watermarked with your logo. And, don’t worry if writing copy isn’t your forte. Word Swag has a library of quotes, thoughts, and jokes you can use to keep it moving.


PicPlayPostWhen it comes to creating collages with stills, video and gifs, this long-time favorite is reliable workhorse. You can add music, too, or upgrade to add your company’s logo.


VideoHanceThis app makes it possible to quickly—and seamlessly—stitch together images and videos in social-ready sales materials. You can adjust your looks in real time and use the in-app editor to add texture and color to your final presentation.  


Buffer—Buffer goes deeper than your everyday content scheduler. In addition to analytics and insights on optimal posting per platform, the app offers an image editor and multimedia support for your posts. Save time by using the ‘Buffer Feeds” tool to curate relevant content for your audience to enhance engagement and increase follows across your platforms.


Later—Along with maintaining a schedule and monitoring metrics, you can create and utilize a digital asset management system for your videos and pics on Later. The app also helps manage third-party contributors. And, you can use the feature to create a visually appealing, shoppable, Instagram-like feed to sell products with a reduced click path.


Camtasia—Rely on Camtasia to create professional-looking videos with animated backgrounds, screen casting, voiceovers, and webcam footage. There’s also a bank of royalty-free music and icons safe for publishing on YouTube and Vimeo, which is a brilliant feature that will save you time—and cash. .


Have a specific question about social-marketing strategy or tools. Let me know with #TheBridgeATT


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