AT&T & GLAAD Invite You to “Live Proud”
AT&T celebrates the bold during Pride Month
2017 marks AT&T’s fifth annual Live Proud campaign, an invitation to the LGBT community and its allies to celebrate self-expression and live with pride. From Jun. 1-Jul. 31, AT&T and GLAAD are partnering to inspire the community to share messages of freedom that ring true to this year’s theme, “We Are Bold.”
AT&T prides itself on being a company that embraces and hails the individuality of its customers and employees. “We Are Bold” is an expression of that standard, and aims to unite through the power of authenticity and self-pride.
AT&T has several ways to join the Live Proud campaign and make your own “We Are Bold” statement.
- Use hashtag #ATTLiveProud or #WeAreBold on social media to share what “We Are Bold” means to you. For every hashtag use, AT&T will donate $1 to GLAAD, the world’s largest LGBTQ media advocacy organization, up to $50,000 total.
- Visit the Live Proud microsite and click on the “Support GLAAD and Shop AT&T” links to make a purchase. AT&T will donate $5 to GLAAD for every purchase resulting from those link clicks.
- Check out images of our own bold AT&T employees and popular social media personalities, as captured by renowned photographer Adam Bouska. Follow #ATTLiveProud or #WeAreBold to see the images throughout the campaign.
AT&T is also offering Live Proud fans an opportunity to enter to win a trip to New York City through the AT&T Live Proud Sweepstakes. Four winners and their guests will attend a live taping of Bravo’s “Watch What Happens L!ve with Andy Cohen.” To enter the sweepstakes for a chance to win, visit att.com/liveproud.
Want to Live Proud and celebrate Pride month in person? Join AT&T on the road at Pride festivals around the country, as we share our long-standing commitment to the LGBT community. Find out which Pride events AT&T will be at this summer on att.com/liveproud.
Be bold. Be proud. Be you!