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Getting My Glow on at BETX

2017 BETX Weekend highlights

The BET Experience isn’t just a weekend of food, fun and great music. It’s also a celebration that brings many together. Over the course of four days at L.A. Live, music-lovers, art aficionados, techies, sneakerheads, and beauty fanatics felt like one big family united by a love of urban culture.

Check out my day-to-day diary of the highlights below.

Friday, June 23

On the very first day, I had the opportunity to take a sneak peak at the AT&T Be the Glow experience inside the L.A. Convention Center. The best way to describe it is a world where technology and design is combined. The experience featured interactive stations where attendees could take 360-degree pictures, participate in challenges, watch performances and interact with celebrities throughout the weekend to come.

My favorite part was the Young Paris VR experience featuring the RocNation artist and his hit song “China”. It was my first foray into virtual reality. Once I put on the headset, I was instantly transported into a world full of music, dancers, and art, including work by noted Afrofuturistic artist Laolu, who made a cameo appearance in the video, too.

My next VR experience turned me into a graffiti artist. Another headset took me into another world, one with a 360-degree canvas where I was free to make my own creations. It was like I was tagging a wall, except it was all virtual—and shareable!

Saturday, June 24

While Friday was memorable in its own right, Saturday really set the tone for the weekend. There were so many things to check out from a celebrity basketball game to performances at the AT&T booth. I caught Drayon, an L.A.-based singer/songwriter, performing his single “Oh My!”

However, it was the Genius Talks presented by AT&T  that really blew me away. In a packed-out room I watched a series of guests sit with Charlamagne Tha God, who brought his candid interview style to the stage. We went to church with Baltimore State Attorney Marilyn Mosby as she dropped gems making black lives matter and straightened our backs as Ava Duvernay reminded us not to make excuses when going after our dreams. Like many, I left feeling filled, intrigued, and inspired. To be able to get all three in one day was priceless.

Sunday, June 25

Before heading home to settle in and watch the BET Awards, I stopped by the AT&T booth one last time for Q&A sessions with up-and-coming R&B artists Nick x Navi and hip-hop’s ill Camille. They were among several artists who performed at the booth over the weekend, including L.A. rapper Tia P., who shared insight as to how she stays grounded as both an artist and a woman in a male-dominated industry.

Overall the BET Experience was just that—an experience. It was a reminder of the importance of keeping our culture alive and setting the tone for generations to come.

What was your favorite BETX moment? Let us know with #TheBridgeATT

Kiah McBride is an entertainment writer and travel lover who is always in search of new experiences and new narratives to pen. Follow her on Instagram and Twitter at @writeonkiah


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