Making the Most of “Milifam” Life
How blogger Krystel Spell keeps military families connected
When your significant other is in the military, navigating every day life can be challenging. That’s why many military spouses find comfort in online communities that provide space to discuss the unique ways military life impacts marriages, parenthood, and careers. Army wife Krystel Spell operates one of those spaces, ArmyWife101.com, her military lifestyle blog.
Spell started ArmyWife101.com in 2008 after frequently finding herself in military-spouse forums answering questions for other families. She soon realized a need for one place to compile helpful info about military life.
Today thousands of readers visit the site each month, and, more than 70,000 people are Facebook fans. Post on dealing with deployments and homecomings, including ideas for stay connected and maintaining a healthy home life, keep them coming back. Readers can also find resources and product specific to the needs of military families, children’s books, for example, that help explain long period of separation.
“From how to dress for a military ball to ideas for the perfect vacation after deployment we share everything to make living the military life easier,” Spell says.
Spell has leveraged the success she’s found with ArmyWife101 into other opportunities. She alsp manages the agency SoFluential, which connects brands and military-spouse bloggers. And there’s the RetailSalute, which features deals and discounts for military families. In those roles, Spell works closely with brands to help them make formal introductions to and connect with the military family community..
For Spell, the most important feature of ArmyWife101.com is shedding light on the positives about military family life, “the fun aspects of military life versus the sad side or challenging side that is always portrayed on TV,” she says.
Know of other great military blogs? Let us know on social with #TheBridgeATT.