AT&T 28 Days: Making History Happen


In its sixth year, AT&T 28 Days evolved, giving consumers two opportunities to make history happen this past Black History Month. Consumers entered for a chance to join a virtual team on a month-long community service challenge, or to give back by participating in weekly fan challenges.

At the kick-off people entered for a chance to join one of three volunteer teams giving back in the areas of health, arts or technology. Teams of four were selected and given weekly challenges, like helping a non-profit organization boost their Twitter followers by developing a communications plan. The teams earned points by completing weekly challenges, which were documented on video, and use to build awareness through social media. Social media engagement and support for each team was tracked and posted on the AT&T 28 Days website. The winning team - ODALC - received the grand prize of $20,000 ($5,000 per team member). The teams collaborated with Olympic Gold Medalist Sanya Richards-Ross , Female hip-hop icon MC Lyte, and digital media journalist Wayne Sutton, who served as team mentors. Below are the community organizations that were paired with each team:

For more information on AT&T 28 Days and the Making History Happen journey, visit att.com/28days.