In its sixth year, AT&T 28 Days has evolved, giving consumers two opportunities to make history happen this Black History Month. Consumers can enter for a chance to join a virtual team on a month-long community service challenge, or give back by participating in weekly fan challenges.
Starting January 9, 2014, people can enter, at att.com/28days, for a chance to join one of three volunteer teams giving back in the areas of health, arts or technology. Teams of four will be selected and given weekly challenges, like helping a non-profit organization boost their Twitter followers by developing a communications plan. Teams will earn points by completing their weekly challenges, which they will document on video, and use to build awareness through social media. Social media engagement and support for each team will be tracked and posted on the AT&T 28 Days website. The winning team will receive a grand prize of $20,000 ($5,000 per team member). Teams will collaborate with Olympic Gold Medalist Sanya Richards-Ross , Female hip-hop icon MC Lyte, and digital media journalist Wayne Sutton, who will serve as team mentors. Below are the community organizations that will be paired with each team:
Weekly fan challenges will begin in February where people nationwide will be able to give back, plus win cool prizes, by participating in challenges announced weekly at att.com/28days.
Fans can also help make history happen by liking the AT&T 28 Days Facebook page, and following AT&T on Twitter and Instagram for the latest team updates and fan challenges. The official AT&T 28 Days hashtag is #ATT28Days.
For more information on AT&T 28 Days, visit att.com/28days.