This Black History Month, AT&T 28 Days showed the world what happens when you go beyond observing the past and take the time to make history happen yourself. The result was a collective of 12 dynamic history-makers, three empowered nonprofit organizations and one $20,000 winning team.
Twelve individuals selected for their creativity, experience, and leadership qualities, formed three teams dedicated to making an impact in the community. Each team was paired with a coach – hip-hop icon MC Lyte, digital media leader Wayne Sutton, and Olympic Gold Medalist Sanya Richards-Ross – who served as mentors to help guide their 28 Days journey. The teams worked with their respective coaches in the areas of entertainment, technology and health to complete weekly challenges, to help build awareness of the non-profit organizations they were paired with: WriteGirl, the Oakland Digital Arts & Literacy Center and the Austin Area Urban League Young Professionals. After 28 days, judged on their innovation, progressiveness, motivation, and the amount of social media chatter generated on Facebook, Instagram, and Twitter, Team ODALC, led by Wayne Sutton, was awarded a grand prize of $20,000 ($5,000 per team member).
On February 1, Dan Miller, Tracy Gray, Omari Worthy, and Misty Standmire joined together on a journey to help support the mission of the Oakland Digital Arts & Literacy Center (Team ODALC). Equipped with Samsung Galaxy MegaTM devices, Team ODALC worked diligently to develop a communications plan, conduct research, share insights, coordinate a special event and share it all with their social media networks in just 28 days.
To learn about more about the AT&T 28 Days journey, visit att.com/28days.